Goal:

To create a consistent and visually appealing three ad campaign concept for print and transformed for social media.

Process:

I wanted to create a visually interesting ad campaign for the vegan bag and wallet brand – Matt and Nat. As they are a vegan brand I wanted to create eye-catching headlines that played off of this cruelty-free aspect of their brand.

I illustrated the products in the ads to create more visual interest. Most products in ads are from real photos, and while that would definitely work as well in these ads I decided that illustrating them would bring something a little bit different and a bit more of a whimsical and fun feel to the ads.

I transformed the print ads into ads that would work for social media by taking out the block of text and altering the spacing between the headline and the product below. I thought that the text would work well placed in the caption instead for Instagram of Facebook.

I created the mockups as if they would be placed into a lifestyle magazine like Toronto Life.