While Freshway is a made-up brand, these are very real deal logo concepts! Freshway Food Market would be an upscale grocery store focused on providing fresh products to their customers. This project was created for Humber Graphic Design for Print and Web Graphic Design course as part of a full branding assignment where we were tasked with creating a logo, alternate logo, business card designs, a folder design, and a stationery design mockup. I wanted to go for a clean minimalist feel to this logo, with a pop of colour to evoke the clean, fresh vibes for this grocery store.