Not Your Mother (short formed to NYM) was a retro 70’s inspired vegan ice cream shop located in the west end of Toronto.  They wanted to have a retro font involved, and their 5 brand colours involved as well. Inside the ice cream shop, the colours were painted as a horizontal band around the shop and they wanted this to be translated into the logo as well. These are eight concept logo designs that I created as the brand was starting up.