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Concept Ad Campaign 1
Matt and Nat Vegan Leather Goods
Concept Ad Campaign 2
Matt and Nat Vegan Leather Goods
Concept Ad Campaign 3
Matt and Nat Vegan Leather Goods
Advertorial Concept
Alternative Spring Break Ryerson Ad
Page Layout Skills
Proficient use of Adobe InDesign
Effective "Call to Actions" for advertisements
Use of visual hierarchy and page flow
Knowledge of Design Principles and Colour Theory
Use of Typographic Rules - text density, tracking and kerning, font pairings
Magazine
Double Page Spread
CD Package Design
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Sell Sheet
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